Tag Archives: nike

Neymar Jr and Nike shooting for gold in Brazil

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As we head into the knockout stages of the 2014 World Cup in Brazil, be sure to look at the feet of a certain Brazilian superstar. Nike has unveiled the GOLD HYPERVENOM SPECIAL EDITION boot to be worn by Neymar Jr.

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The shoe is inspired by Neymar’s childhood. As a young player, no doubt dreaming of achieving World Cup glory for his native Brazil, Neymar would spray his boots gold. The team at Nike worked painstakingly to create a boot that reflected the aspirations of a 12 year old Neymar.

“When we met with Neymar he told us that when he was 12 he used to spray paint his boots gold. He said that he always wanted a pair of gold boots but that he couldn’t find them anywhere. So we took that insight and decided this summer would be the perfect moment to create this boot for him,” said Denis Dekovic, Nike Football Design Director.

The biggest challenge was getting the gold tone perfect so it had the right spray-painted look. We worked closely with Neymar to get it as close to how he remembered the colour when he would apply it as a kid. We’re all delighted with the results and can’t wait to see it on pitch.” 

As the great number 10 looks to shine in the latter stages of the tournament, his footwear will ensure he looks the part.

To get your hands on a pair, visit nike.com

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ooh la la | Nike Air Max 1 gets the football treatment

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Nike have unveiled a new collection of football inspired Air Max 1s. The NIKE AIR MAX 1 FB PREMIUM QS (MERCURIAL PACK) features the electric, flashy colors of the football boots that have been gracing the football fields of Europe. Now you too, like Ronaldo, can dazzle with your flashy footwork. But please avoid diving in the box.

All images from SneakerFreaker

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Light up the slopes this winter with the Nike Snowboarding LunarENDOR QS

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If Marty McFly were a snowboarder in Back to the Future, he’d definitely be hovering above the slopes while wearing these insane boots.

The Nike Snowboarding LunarENDOR QS has an LED lit swoosh that’s powered by a lithium battery embedded in the boot and at the flick of a button you can initiate the awesomeness sequence. Now if all the boot had to offer was a light up swoosh, it would be pretty lame. Thankfully Nike has jam packed these bad boys with all of their top of the line technology.

They boast Nike Lunarlon foam which provides comfort and was developed to absorb impact on landing and give you a more responsive ride. And you’ll be able to customize your ride with a flex line system that gives you three different levels of stiffness. The Flywire inner lacing ensures a great fit and the liner and stobel technology-reinforced shell keeps the warmth in.

If you want to make a splash on the slopes (in a good way, not like my face plants on the bunny hill), The Nike Snowboarding LunarENDOR QS will be available in limited quantities at nike.com and Nike SB stores.

… and speaking of lighting up the slopes, check out this amazing video called LED Surfer by Jacob Sutton, featuring pro snowboarder, William Hughes.

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YOU’VE GOTTA SEE THIS | Nike Presents: Air Reinvented

Check out this incredible animated video Nike did to showcase the new mesh technology on their iconic Nike Air Max range.

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FRESHKICKS | NIKE DUNK LOW VIOTECH

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If you’re not afraid of looking like you just stepped in a rainbow, the Nike Dunk Low Viotech is perfect for you. Based on a colourway from the early 2000s which was only available in Japan, this throwback features full suede leather and is guaranteed to turn heads.

All images from kicksonfire.com

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