Tag Archives: hypervenom gold

Neymar Jr and Nike shooting for gold in Brazil

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As we head into the knockout stages of the 2014 World Cup in Brazil, be sure to look at the feet of a certain Brazilian superstar. Nike has unveiled the GOLD HYPERVENOM SPECIAL EDITION boot to be worn by Neymar Jr.

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The shoe is inspired by Neymar’s childhood. As a young player, no doubt dreaming of achieving World Cup glory for his native Brazil, Neymar would spray his boots gold. The team at Nike worked painstakingly to create a boot that reflected the aspirations of a 12 year old Neymar.

“When we met with Neymar he told us that when he was 12 he used to spray paint his boots gold. He said that he always wanted a pair of gold boots but that he couldn’t find them anywhere. So we took that insight and decided this summer would be the perfect moment to create this boot for him,” said Denis Dekovic, Nike Football Design Director.

The biggest challenge was getting the gold tone perfect so it had the right spray-painted look. We worked closely with Neymar to get it as close to how he remembered the colour when he would apply it as a kid. We’re all delighted with the results and can’t wait to see it on pitch.” 

As the great number 10 looks to shine in the latter stages of the tournament, his footwear will ensure he looks the part.

To get your hands on a pair, visit nike.com

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