The best commercial for the World Cup thus far, doesn’t come from any of the usual suspects. No, this one comes from the premium headphone brand, Beats by Dre.
Some of football’s biggest names, Neymar, Bacaray Sagna, Bastian Schweinsteiger, Blaise Matudi, Cesc Fabrigas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suarez, Mario Gotze and Robin Van Persie feature in the emotive campaign, ‘The game before the game’. Shot beautifully by Nabil Elderkin, we follow our heroes as they engage in their pre match rituals. The commercial builds to a thumping crescendo with the soundtrack, “Jungle” by Jamie N Commons & The X Ambassadors. So Nike, Adidas and Puma, be warned; the gauntlet has been dropped.