Category Archives: freshkicks

ooh la la | Nike Air Max 1 gets the football treatment

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Nike have unveiled a new collection of football inspired Air Max 1s. The NIKE AIR MAX 1 FB PREMIUM QS (MERCURIAL PACK) features the electric, flashy colors of the football boots that have been gracing the football fields of Europe. Now you too, like Ronaldo, can dazzle with your flashy footwork. But please avoid diving in the box.

All images from SneakerFreaker

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Adidas celebrates the legacy of the zx range with a 25th anniversary pack

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There’s a lot to look forward to this spring; the end of this bitter winter, prolonged patio sessions, hot sunny days and the launch of the 25th Anniversary Adidas ZX pack. Adidas pays homage to their legendary, ground breaking ZX sneaker range, launched in the eighties, with bright colorways for their ZX5000, ZX8000 and ZX9000 sneakers. These bad boys will be hitting stores in April.

Images from Freshnessmag

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Kanye ditches the swoosh for the three stripes over royalties

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The biggest ego in entertainment and self-proclaimed creative genius has ended his design partnership with Nike and announced a partnership with adidas.

Kanye West’s megalomania is really tired, but I’ve got to say that Nike’s dropped the ball on this one. Don’t get me wrong. I love Nike, but I would think given the enormous success of the Air Yeezy sneaker series (the limited edition Yeezy sneakers have been resold for as much as $2750), that the folks in Oregon would be trying a little harder to keep the Lord Yeezus happy.  The reason for West’s exit is a dispute over royalties. Kanye claims that Nike offered him ‘a bigger sandbox to play in’ but would not give him royalties because he’s not a professional athlete.

The old me might have taken this Nike deal because I just love Nike so much, blah, blah, blah,” he said, “But the new me with a daughter takes the Adidas deal because I have royalties and I have to provide for my daughter.”

Based on the impressive Yeezy series, I’m really excited to see what Kanye and adidas come up with. That brand could certainly use a breath of fresh air. Hopefully Yeezy won’t be putting teddy bears, wings and tales on sneakers. Sorry Jeremy Scott.

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Light up the slopes this winter with the Nike Snowboarding LunarENDOR QS

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If Marty McFly were a snowboarder in Back to the Future, he’d definitely be hovering above the slopes while wearing these insane boots.

The Nike Snowboarding LunarENDOR QS has an LED lit swoosh that’s powered by a lithium battery embedded in the boot and at the flick of a button you can initiate the awesomeness sequence. Now if all the boot had to offer was a light up swoosh, it would be pretty lame. Thankfully Nike has jam packed these bad boys with all of their top of the line technology.

They boast Nike Lunarlon foam which provides comfort and was developed to absorb impact on landing and give you a more responsive ride. And you’ll be able to customize your ride with a flex line system that gives you three different levels of stiffness. The Flywire inner lacing ensures a great fit and the liner and stobel technology-reinforced shell keeps the warmth in.

If you want to make a splash on the slopes (in a good way, not like my face plants on the bunny hill), The Nike Snowboarding LunarENDOR QS will be available in limited quantities at nike.com and Nike SB stores.

… and speaking of lighting up the slopes, check out this amazing video called LED Surfer by Jacob Sutton, featuring pro snowboarder, William Hughes.

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Sneaker Appreciation 101 | The Adidas Superstar

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The Adidas Superstar is as iconic in early Hip Hop culture as Caselle glasses, boom boxes and gold chains. While we may not see boomboxes on the streets anymore, the shell toe sneaker is very much alive and kickin’ it.

This 44 year old street icon, with it’s recognizable shell toe and full leather upper, was created by adidas in 1969 as the first low top basketball sneaker. Basketball players loved it. Just a few years after being introduced, a staggering 75% of all NBA stars were wearing them. And the biggest of those stars was the Lakers’, Kareem-Abdul Jabbar. The shoe that was owning the basketball court was soon going to be a dominant feature on the street.

My Adidas
walked through concert doors
and roamed all over coliseum floors …

Breakdancers, whose feats of athleticism were as impressive as their basketball counterparts, started wering Superstars because of the shoe’s durability. Enter Run DMC, the Hip Hop crew from Queens, NYC, who rocked the Superstar on stage. As they captivated audiences with their performances across America, sales of the sneaker soared. The trio penned a deal with adidas and became the first Hip Hop performers to be endorsed by a clothing manufacturer.

In 2005 the shoe celebrated it’s 35th anniversary and has continued to be a staple of street culture across the globe. Much like the Air Force One by Nike the Superstar now comes in a variety of colours and textures. They’re sturdy, comfortable and super stylish and if you’d never owned a pair, perhaps you should consider getting some. Find them at any good sneaker store or online at adidas.com

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YOU’VE GOTTA SEE THIS | Nike Presents: Air Reinvented

Check out this incredible animated video Nike did to showcase the new mesh technology on their iconic Nike Air Max range.

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FRESHKICKS | NIKE DUNK LOW VIOTECH

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If you’re not afraid of looking like you just stepped in a rainbow, the Nike Dunk Low Viotech is perfect for you. Based on a colourway from the early 2000s which was only available in Japan, this throwback features full suede leather and is guaranteed to turn heads.

All images from kicksonfire.com

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SOLE SEARCHING | FUSE TV CELEBRATES SNEAKER CULTURE

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A couple of weeks ago, I posted Fuse TV’s Crate Diggers series which features interviews with DJs and producers about their music and record collections. Well recently I came across Sole Searching, a show about sneakerheads and sneaker culture.  This  fantastic show interviews  celebrities and sneaker store owners across the globe about the passion for kicks. Have a look at some of my favorite videos and be sure to check out the show at fuse.tv

Sneaker Appreciation 101 | The Air Force 1

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In the world of a Sneaker freak there are certain staples. SneakerAppreciation 101 is a new segment that explores the sneakers that I consider to be the staples. First up is the Nike Air Force 1.

When Nike designer, Bruce Kilgore was designing the Air Force 1 in 1982, the first to use Nike’s innovative new Air Technology, he was aiming to create a game changer. And that, he most certainly did. 31 years after it’s inception, from it’s early life on the court, the Air Force 1 has become a street icon.

Named after the American presidential airplane, the Air Force One, the sneaker  is easily recognizable with it’s rounded nose, thick sole (it took quite a bit of getting used to when i bought my first pair), and the great touch of the AF-1 medallion secured on the bottom lace.

Available in low, mid and high and originally designed in white, the sneaker now comes in hundreds of different colourways and materials. Super stylish and versatile, this is one of the most comfortable sneakers I’ve ever owned and as a staple it’s a must have. Check out the trailer to Air Force 1 : Anotomy of a Legend by Thibaut de Longeville and some amazing variations of this street classic.

All images from solecollector.com

FRESHKICKS | Nike Air Vortex VNTG

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With Summer around the corner, you know you’ve gotta get fresh new kicks. Nike’s vintage Air Vortex, which has time traveled from from the 80s, is a definite must have. Made from nylon, mesh and leather and beaming with a laser purple and cyber yellow colourway, these kicks will ensure that you’ll be turning heads this summer.

You can get them right now at Nike.com.

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Images from http://www.eukicks.com

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