If you’re as obsessed with music as I am, do yourself a favor. VISIT PITCHFORK TODAY. Created in 1995 by Ryan Schreiber, Pitchfork Media has grown from a monthly music webzine to the primary source for discovering independent music, boasting 240,000 viewers a day. The site unearths new music daily through a comprehensive series of engaging interviews, news and reviews.
The design of the Pitchfork website is sleek and clean but it’s the glut of content and the interesting way it’s presented that makes the site exciting.
When you land on the homepage, you get a little taste of everything the site has to offer. Beneath the headers is a scrolling banner with all the latest features. If I hadn’t visited Pitchfork, I would never have heard the track, Trying to be Cool, an odd but infectious collaboration between R.Kelly and Phoenix.
One of my favorite features on the site is the Staff Lists. The staff, with encyclopedic music knowledge, weigh in on subjects as varied as the Overlooked Albums of 2013 to The Worst Album Covers of 2012 to The 200 Greatest Songs of the 1960s. And talk about discovering new music, they have an entire page dedicated to the Best New Music, with fantastic reviews on new albums, tracks and reissues.
When you visit the site make sure you check out Pitchfork.tv. Here you’ll find some great shows like Don’t Look Down, which features artists performing in rooftop sessions. Then there’s Daytripping , a show that follows a day in the life of great artists and Frames, a fun, animated series featuring all your favorite artists.
In 2006, Pitchfrork Media made the move into festival land, with the Pitchfork Music Festival, which happens every year in Chicago and boasts a stellar line up of talent and is a must-attend on the music calendar. This year’s headliners were Björk, Belle & Sebastian, and R. Kelly.
Well that’s Number 4 folks. Number 5 is coming tomorrow. Promise. Now get out of here and go to Pitchfork.com