Category Archives: advertising

Beats bring their A-Game in a new World Cup Commercial


The best commercial for the World Cup thus far, doesn’t come from any of the usual suspects. No, this one comes from the premium headphone brand, Beats by Dre.

Some of football’s biggest names, Neymar, Bacaray Sagna, Bastian Schweinsteiger, Blaise Matudi, Cesc Fabrigas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suarez, Mario Gotze and Robin Van Persie feature in the emotive campaign, ‘The game before the game’.  Shot beautifully by Nabil Elderkin, we follow our heroes as they engage in their pre match rituals. The commercial builds to a thumping crescendo with the soundtrack, “Jungle” by Jamie N Commons & The X Ambassadors. So Nike, Adidas and Puma, be warned; the gauntlet has been dropped.

Tagged , , , , , , , , , , ,

Nike’s star-studded football commercial will get you into the World Cup Fever


Wow. I can’t believe it’s been four years already. Four years since the World Cup was hosted in my country. What an amazing experience. And now it’s all about to happen again. Nike’s latest commercial, Winner Stays, for their Risk Everything Campaign, features some of their biggest stars, from Ronaldo to Naima to Iniesta and Kobe Bryant? It’s pretty great, and as kickoff to the World Cup draws near, I can’t wait to see all the new commercials.

Check it out and check out my top 5 favorite football ads in no particular order.


Joga Bonito Ronaldinho

Nike Good vs Evil

Adidas José + 10

Puma Journey of Football

Nike Brasil Mas que Nada


Tagged ,

An artful R!OT in Southern Africa


Bulowayo-born, Joburg-based Sindiso Nyoni aka RiOT is a super talented, multi-disciplanary illustrator and graphic designer. His work, which he refers to as Guerill[art] combines a multitude of traditional and digital illustraton techniques to create engaging visual social commentary.

Sindiso tackles issues like xenephobia, police brutality and African dictatorships through his work. He’s been featured in many publications and international exhibitions including the 2010 International Biennial Poster Exhibition in Mexico titled, Voices of Freedom.  R!Ot’s also done quite a bit of commercial work for the likes of Adidas, Nike and Feiyue and toymaker ToiToy.

Check out his work at

b7f9ea4fb582839b4d24c82a2219592d (1)

Tagged , ,

UP THERE – Celebrating the dying art of signwriting.

My Uncle, Mario Leeson is an old school signwriter. Back in the day, when he worked for Coca-Cola, they would drive around in a tuck, filled with powdered paints and painting equipment. They went from town to town across the country to hand paint the Coke logo on shop fronts. I would occasionally get to watch him work and would stare for hours, dumbfounded, as he would create the most amazing signs by hand. I don’t think i quite have the patience for signwriting, but seeing my Uncle at work, is probably why I chose to be a Graphic Designer.

While surfing the net, I stumbled upon this amazing documentary called UP THERE. This fascinating documentary, commissioned by Stella Artois, follows a group of New York City signwriters. Have a look at these artists talk about their work and painstakingly paint a 20ft x 50ft wall.

UP THERE from The Ritual Project on Vimeo.

%d bloggers like this: