The biggest ego in entertainment and self-proclaimed creative genius has ended his design partnership with Nike and announced a partnership with adidas.
Kanye West’s megalomania is really tired, but I’ve got to say that Nike’s dropped the ball on this one. Don’t get me wrong. I love Nike, but I would think given the enormous success of the Air Yeezy sneaker series (the limited edition Yeezy sneakers have been resold for as much as $2750), that the folks in Oregon would be trying a little harder to keep the Lord Yeezus happy. The reason for West’s exit is a dispute over royalties. Kanye claims that Nike offered him ‘a bigger sandbox to play in’ but would not give him royalties because he’s not a professional athlete.
The old me might have taken this Nike deal because I just love Nike so much, blah, blah, blah,” he said, “But the new me with a daughter takes the Adidas deal because I have royalties and I have to provide for my daughter.”
Based on the impressive Yeezy series, I’m really excited to see what Kanye and adidas come up with. That brand could certainly use a breath of fresh air. Hopefully Yeezy won’t be putting teddy bears, wings and tales on sneakers. Sorry Jeremy Scott.