Montreal-based band, Arcade Fire garnered much deserved critical acclaim, including a Grammy for Album of the Year in 2011 for their incredible third album, The Suburbs. They’re back with a new album, Reflektor which is scheduled for release on October 29, and if their latest single is anything to go by, it’s going to be incredible.
The inventiveness of this band is reflected not only in their music but in the interesting way they present it. The band collaborated with Google and director Chris Milk to produce the interactive video, The Wilderness Downtown which featured the song, We Used to Wait. Essentially you’d type in your childhood address and using google maps street view, your old house becomes part of the video. The video won a Grand Prix at the Cannes Advertising Awards.
Arcade Fire and Google have teamed up again for the Reflektor video which uses your webcam to make you part of the video. You’ve gotta check it out at www.justareflektor.com In the meantime check out the making of the video and the standard video, which features the band with bobble heads. This album is gonna be awesome. I Can’t wait.