Twin brothers, Justice and Innocent Mukeli, together with their best friend, Vuyo Mpantsha are the trio behind a fantastic blog called I See a Different You. Well calling it a blog is a little bit of an understatement. It’s more of a movement born out of a frustration with the way their native Soweto was being perceived in the media. The imagery that people associate with the township is mostly created by people from outside Soweto, is often negative and doesn’t truly capture the way the locals experience it.
Armed with a keen sense of style and digital cameras, the crew from I See a Different You explore the place they grew up in with warm, nostalgic images, a fresh perspective and more importantly through their own lens.
They’ve traveled to Tokyo, Senegal and Paris to expand their project and here’s what they had to say about it in an interview with online publication Dazed Digital:
“I See A Different You started in Soweto and it’s changed people’s perceptions of Soweto. Where do we want to take it? We want to take it to the whole world,” says Vuyo. “We want to do I See A Different You China, I See A Different You Atlanta, Jamaica. Brazil too. We just want to take it to places we’ve never been to, places that most people in my country have never been. The problem with South Africans is that they don’t travel, so with this thing we want to change their perception of the world.”
Check out this video from their Soweto Ted x Talk, and be sure to visit their blog: http://iseeadifferentyou.tumblr.com/
All images from I See a Different You.